the definition of music
Over the weekend my friends and I were hanging out after not seeing each other for nearly a year since graduation. Some topics attracted some attention, others maybe a bit more. When the topic of music came up though, everyone had something to say. I got a chance to see what music meant to everyone […]
10 reasons why it’s great to be a marketer
I had a pint with the good folks at Canada’s 1% Army on Friday (cheers Sean!). A suggestion was made (half-jokingly) to only count positive posts in the blog-off. This got me thinking about how much positive writing I was contributing through my blog.
And then I thought to myself… is there really anything to bitch […]
the good persons experiment
100 years ago there were good people who cared about the rights of all people. Rights for those of colour, rights for women, rights to land (only to scratch the surface). 100 years later we are making strides in equality, but are now faced with a new set of judgments from our neighbour.
Now we define […]
we are always at war
A conversation with a friend…
“If man made machines and these machines are helping man to destroy the earth, then who is more powerful in determining the outcome? Is it the man who has made these machines? Is it the machines who chip away at our earth. Or is it the earth which, under enough pressure […]
yeah yeah… we’ll take care of it
After a wonderful commercial comes a bit of a mix up.
Marketing team says to the client, “We’ve got a great idea on how to evolve the brand equity you’ve built through this character. We’re going to make him iconic.”
They pitch the idea and the client says “Okay… I think I get it, but we […]
why some of us wake up in the morning
Thanks to American Copywriter for this.
facebook groups
My ‘keep Facebook to 10 minutes per day’ mantra is in jeopardy these days. Lately I’ve been running into a lot of exceptional concepts for Facebook Groups that are forcing me to “check in” on a several-times-over daily basis.
Like anything else, there is an evaluation period as to how time intensive/beneficial these groups can be. […]
the age of conversation
A fantastic idea with good intentions. Love the charity.
Join the Facebook group too if you like (age of conversation contributors and friends).
whatever happened to the jingle?
I keep hearing that capturing people’s attention requires total stimulation of the senses. With the Rich Media available today, it’s easy to see that we are making strides with visual. Through RSS, Mashups and outbound links, we’re getting pretty good at using text to pull together a chain of information.
And yet, what the heck happened […]
blank slate
Reading Don Tapscott’s ‘Wikinomics‘ on the train ride home, this particular passage stood out to me,
“Products that don’t enable and invite customer participation will be anathema - staid, old-fashioned remnants of a less customer-friendly era. If you expect to be around in the next decade, your organization will need to find ways to join and […]
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Someone who talks a lot, listens a lot, sings on the streets and loves big ideas. If you need a discipline or two for piece of mind, try Marketer and Entrepreneur. If you need a title to legitimize why you'd waste your time here, I can't help you. I work with people on fire for the businesses they love.
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