if this were a real blog, i would have to explain why this makes sense to me
I believe Chuck means brands should uncover the ways they can enable something to happen, perhaps even something meaningful, regardless of “where” it takes place. It means thinking in terms of educating, informing, sharing, empowering, motivating, entertaining, providing utility and functionality etc. All good things to keep in mind.
My fish monger in Grand Central has […]
i could never say this…
…because no one would listen to me.
But I can agree wholeheartedly.