balls and the dip
Seth Godin is writing a new book. I think it’s going to be a big success although I’m not taking any risk by saying that. Seth’s new book is called ‘The Dip: A Little Book That Teaches You When to Quit (and When to Stick)‘. If you want to read a good interview between Seth and Guy Kawasaki, you can do so here.
The dip is essentially what happens between the honeymoon and real success. Seth’s premise is that you should be comfortable with quitting your idea or business if you find yourself trying to get by on mediocrity. I must say - this is something I practice and I never felt good about it until Seth was kind enough to give me permission. I can’t even begin to count the number of “sure things” that I’ve let go of after I hit a roadblock.
I’m curious, is it ballsy to keep fighting the good fight (the dip) and forever talk about achieving greatness while toiling in mediocrity? I don’t think so. Is it ballsy to keep fighting the good fight with the expectation you will make it through the dip? I think most people would just call this the smart thing to do. So what’s ballsy? It’s both.
Ballsy is when you quit at the dip because you know that the good fight isn’t good enough. Ballsy is when you break on through to the other side of the dip because you knew all along it was possible. Ballsy is acting in a way that causes something to change - and we all know how most people feel about change.
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Someone who talks a lot, listens a lot, sings on the streets and loves big ideas. If you need a discipline or two for piece of mind, try Marketer and Entrepreneur. If you need a title to legitimize why you'd waste your time here, I can't help you. I work with people on fire for the things they love.
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