random is the new relevant
I wrote that title with tongue in cheek (picture it if you can).
I noticed the last 3 posts (update: now 2) on my blog were categorized as random and hence, held no real value other than to serve as an indicator that I’m still alive somewhere in the world (if not inside the web).
Of course, […]
what’s in a word?
Grant and I will be facing off in the 1% Army showdown very soon. In an ironic twist (although some might not call it irony, so you’ll just have to trust me), I’ve got a bit of an itch about dropping the word “marketing” from lexicons everywhere.
Maybe it’s just semantics, but I don’t think any […]
yeah yeah… we’ll take care of it
After a wonderful commercial comes a bit of a mix up.
Marketing team says to the client, “We’ve got a great idea on how to evolve the brand equity you’ve built through this character. We’re going to make him iconic.”
They pitch the idea and the client says “Okay… I think I get it, but we […]
why some of us wake up in the morning
Thanks to American Copywriter for this.
whatever happened to the jingle?
I keep hearing that capturing people’s attention requires total stimulation of the senses. With the Rich Media available today, it’s easy to see that we are making strides with visual. Through RSS, Mashups and outbound links, we’re getting pretty good at using text to pull together a chain of information.
And yet, what the heck happened […]
research finds a dime in the couch
Behavioural analysis is great for predicting behaviour. People will veer right when they enter a store. People are more likely to make a spontaneous purchase when selection is limited.
If you do all the research on all the trends, sifting through person-type after person-type, you will certainly increase your revenues and reduce your costs leading to […]
when the male ego runs a muck
There are so many things wrong with this commercial that it pains me to think somebody paid for it.
And you thought the Mach XVIII was over the top? I guess women must have really taken to that R&D scientist role. Yeah… right.
two brands in this world
I was purchasing my first ever wedding present on Friday when it occurred to me that I had no idea what to get, where to look, or how much to spend. I had recalled hearing that Home Sense was very good for these types of occassions. After being told there was a location in three […]
a solid marriage
I read this…
and it made me think of this…
money loitering
A friend of mine trying to explain the activities of the criminal underworld got his words mixed up today. I thought it deserved it’s own ad. I’m sure I can think of someone that would want to preach this message.
Money loitering - because overstaying your welcome isn’t all bad.
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about
Someone who talks a lot, listens a lot, sings on the streets and loves big ideas. If you need a discipline or two for piece of mind, try Marketer and Entrepreneur. If you need a title to legitimize why you'd waste your time here, I can't help you. I work with people on fire for the businesses they love.
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