free brand
All I hear from people who are deciding on how to position their brand is “I want it to be about the customer. I want the customer to know that we will go above and beyond. I want our company to treat customers better than any of our competitors. etc. etc. etc.”
I couldn’t get my […]
great expectations
I went on a date last Friday. I took a lovely lady down to a very chique restaurant in Toronto’s Yorkville district. If you need a benchmark, Yorkville is Toronto’s equivalent to Rodeo Drive - and of course, that’s a stretch. Quaint streets, boutique shops, trendy people and lest we forget, expensive restaurants.
Let’s be clear […]
is that good?
This has always puzzled me… Why do people tell you the price first when they are excited about something they’ve bought? And when they do tell you the price, how often do you answer with “Is that good?”
I suppose this is where the idea of “sale” first originated as no one could tell whether $80 […]
“old” means “less”
Special K is spending money. They are running a campaign promoting the Special K 4 Week Challenge. One would assume that this challenge has rules, tips, competition (with either myself or with others) and any other resources that would help me complete the challenge.
Volvo is spending money - and giving some away as well. They […]
bein’ too cool < you < tryin’ too hard
Here is a winning formula: bein’ too cool < you < tryin’ too hard
Here is how it works…
Bein’ too cool = Often times people want you to be impressed with the things they tell you. They want you to marvel at them and congratulate them or ask them how they did it. But have you […]
i hate you, but don’t leave
I’m a smoker - it’s a conundrum.
I don’t smoke that often, but in truth, I do enjoy a cigarette on a sunny afternoon. It’s as social to me as a beer is to others. The conundrum comes from my desire to live a long and healthy life.
I’ve quit before. 4 months here, 2 months there, […]
i = x
I’m on the brink of bringing some clarity to the direction of this blog. Seth Godin made a great point recently about describing yourself in too many ways. I tend to agree with him but that doesn’t mean it’s any less demoralizing to anwer the question “So, what do you do?” with a one-dimensional answer. […]
who’s keeping score?
I watched my poor Toronto Raptors embarrass themselves again on Sunday against the hated New Jersey Nets. By the third quarter the Nets were up by 30 points and the game was clearly over.
It was then that my friend Aaron commented on how they weren’t showing the score on the TV screen as they’d been […]
nope… guess again!
Forget the fact that we ignore billboards that are plastered over every square inch of the downtown core. Forget the fact that we stopped watching TV and can’t go without TiVO when we do. Forget the fact that online advertising has been, for the most part, pop-ups and banners - the bottom line is that […]
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Someone who talks a lot, listens a lot, sings on the streets and loves big ideas. If you need a discipline or two for piece of mind, try Marketer and Entrepreneur. If you need a title to legitimize why you'd waste your time here, I can't help you. I work with people on fire for the things they love.
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