1 out of 10
Since the beginning of time, the rule has been 1 in 10. For every 10 contacts you make, 1 ends up being a customer.
Hold that thought.
When I dine out, I generally tip 15%. I don’t reward servers for being above average. I don’t punish them for being a little off. About 1 in 10 times […]
the benefit of the doubt
Give it to everyone until they’ve un-earned it. What is there to lose?
If a customer rips into you (the rude way) - then they don’t have management training. This doesn’t mean they don’t have a valuable insight for you. It’s your job to extract it from the rubble.
If you’re owed money - don’t ask […]
better is worse
Now I know this is impossible. Better can’t be worse. Otherwise they’d just call it worse. But if you’ll entertain the notion, only for a minute, I will try to do my best Hillary and explain what I meant.
I should have said “marginally better” is worse. It’s true. We all agree - especially now that […]
real people are saying
The Independent Bureau of Weblogs has rated this blog “insightful and obscure.”
The Online division of the Amateur Writer’s Association says, “ideas for conversations is smashing in it’s own sentimental way.”
J.D. Power & Associates says…
I’m still waiting for the day when we reference what real people say. Those people who we’re writing for (or doing whatever […]
what did you expect me to say?
When you’re waiting on the line for customer service to pick-up and the politely defiant voice says the old familiar phrase, “Sorry for the delay… We are experiencing higher than normal call volumes.”
When you’re contemplating a catchy offer you’re watching on the tube and the fine print is too small for anyone to read.
When you’re […]
the ad industry and the toronto maple leafs
There are lots of ways to tell if an opportunity is at hand. The best of them all might just be the feeling that more can be done for less. I’ve never felt so strongly a sentiment towards the ad industry.
Once you hit high school and the options around “When I grow up I […]
can you tell it’s christmas?
Take a look around… it’s not hard.
WWE (WWF?) has bundled the greatest hits (pun intended) of the last 15 years.
Microsoft has “innovated” by adding 5 family-oriented games to the “new and improved” Arcade bundle.
And my personal favourite - 2Pac has released another album from beyond the grave.
Amazing! Buy now… these are limited time offers. In […]
big viral/little viral
A couple friends of mine have started a really cool thing over at CantWaitForChristmas.com. It’s even cooler for me because I have a general sense of who is posting despite the fact that most people only give a first name.
Conversely, there is a Facebook group which grew to over 1.6 million people in 48 hours. […]
counting
It’s a popular thing to do. The web has made it even more so. So is there any difference between counting down and counting up?
Counting down to zero builds anticipation and anxiety. Then again, counting down is only important to people who value the climax (0) to begin with.
Counting up suggests you are building something. […]
you’re interfaceless and i won’t stand for it!
‘Twas having ye ole Blackberry vs. iPhone discussion with a colleague (he’s down with the Berry) when he made the statement:
“Really though… the Blackberry is better in every way. The iPhone is just an interface.”
Yes. Yes it is I thought.
And while an interface - an element of design - is not a sustainable competitive advantage, […]
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Someone who talks a lot, listens a lot, sings on the streets and loves big ideas. If you need a discipline or two for piece of mind, try Marketer and Entrepreneur. If you need a title to legitimize why you'd waste your time here, I can't help you. I work with people on fire for the businesses they love.
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