“old” means “less”
Special K is spending money. They are running a campaign promoting the Special K 4 Week Challenge. One would assume that this challenge has rules, tips, competition (with either myself or with others) and any other resources that would help me complete the challenge.
Volvo is spending money - and giving some away as well. They are running a campaign called The Hunt that ties in with the release of Pirates of the Caribbean 3. One would assume they have rules, tips, competition and anything else that might make the experience memorable.
Special K had me at hello, Volvo had me at $50,000. So who bought my time?
Volvo did, and it wasn’t because of the $50,000. Forget the fact that I desperately wanted to do the 4 Week Challenge - it turns out I wasn’t even the target market. All (and I mean all) the copy I found on subway posters etc. was geared strictly towards a woman and appealed to her inner statue that could become reality in 4 weeks. Even before I had made this deduction, the most startling piece was a URL… one that wasn’t there. No rules, no tips, no real understanding of how to perform the challenge.
The easy case to argue is that I am the demographic for Volvo and not for Special K. The real question is why people assume my mom wouldn’t want as much of an experience with a brand or product as I would? She’s older granted, but her need to feel a connection is human.
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Someone who talks a lot, listens a lot, sings on the streets and loves big ideas. If you need a discipline or two for piece of mind, try Marketer and Entrepreneur. If you need a title to legitimize why you'd waste your time here, I can't help you. I work with people on fire for the things they love.
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