i hate you, but don’t leave
I’m a smoker - it’s a conundrum.
I don’t smoke that often, but in truth, I do enjoy a cigarette on a sunny afternoon. It’s as social to me as a beer is to others. The conundrum comes from my desire to live a long and healthy life.
I’ve quit before. 4 months here, 2 months there, cold turkey of course so I know I am able to do it again.
A couple days ago I decided that I wanted a cigarette enough to buy a pack (often times I’ll avoid buying a pack which leads to a lot less smoking). I noticed that du Maurier had a new package design. Check out the picture.
After a moment of reasoning, I came up with an idea as to why they’d make this minor adjustment in their packaging. I guess it should have been obvious that when you are finished smoking the larger section (the one in the lower half of the picture), most people would naturally use this as a cue that the pack is nearly done and then deduce that it’s time to buy a new pack. My guess is that the increase in purchasing frequency from the clockwork smoker is enough to offset the additional cost of more foil and packaging process redesign.
But what of us consumers? Do we notice? When I saw this I was pissed. I was pissed at du Maurier for capitalizing on buyer behaviour. I was pissed at myself for buying the pack. Most of all though, I was pissed that despite being so pissed at all these things, I probably wouldn’t change my purchasing pattern in protest.
I wonder how many people notice when their behaviour is being modified by companies who have nothing of value to offer.
Comments
One Response to “i hate you, but don’t leave”
Leave a Reply
- Subscribe to ideas for conversations
-
find it
-
about
Someone who talks a lot, listens a lot, sings on the streets and loves big ideas. If you need a discipline or two for piece of mind, try Marketer and Entrepreneur. If you need a title to legitimize why you'd waste your time here, I can't help you. I work with people on fire for the things they love.
-
recently written
-
categories
-
monthly archives
-
blogroll
-
admin
Thanks for information.
many interesting things
Celpjefscylc