if this were a real blog, i would have to explain why this makes sense to me
I believe Chuck means brands should uncover the ways they can enable something to happen, perhaps even something meaningful, regardless of “where” it takes place. It means thinking in terms of educating, informing, sharing, empowering, motivating, entertaining, providing utility and functionality etc. All good things to keep in mind.
My fish monger in Grand Central has started placing signs in front of each fish. They describe exactly where the fish came from, whether it’s healthy and how endangered it is… The first few times you visit the stand, it’s actually off putting. It takes the romance and pleasure out of buying the fish, because you realize that there’s a cost to it… But after a while, because the information is out there, the signs give you power… They send a message to the customer about the honesty and intent of the seller. They build trust.
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Someone who talks a lot, listens a lot, sings on the streets and loves big ideas. If you need a discipline or two for piece of mind, try Marketer and Entrepreneur. If you need a title to legitimize why you'd waste your time here, I can't help you. I work with people on fire for the things they love.
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