innovation is relative
After Apple, everything is relative. Say hello to DELL’s answer to the MacBook:
Now say hello to Bell/Samsung’s answer to the iPhone (and the BlackBerry 8800 and TELUS’ My Faves and ROGERS featuring MySpace even though someone should have told them Facebook dominates the Canadian market):
If you’re this far from the market leader, maybe it’s time to consider using your marketing dollars (DELL and Bell are both running campaigns at the moment) on the things that are keeping you in business. Everyone wants to be the innovator - it’s sexy. Unfortunately, the consumer sees new and innovative developments every 2 or 3 months nowadays. Putting out new colours, or a phone that looks like it’s itching to break, just doesn’t have the jazz hands that it used to.
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