is that good?
This has always puzzled me… Why do people tell you the price first when they are excited about something they’ve bought? And when they do tell you the price, how often do you answer with “Is that good?”
I suppose this is where the idea of “sale” first originated as no one could tell whether $80 for a sweater or $1200 for a flat screen was a good deal except by the excitement in the buyer’s voice. The hard-working marketers of the world weren’t going to risk someone talking about their product with anything less than stellar enthusiasm, and so the “sale” was born.
Price is a funny thing. 150 years ago there were some generally accepted principles - 2 chickens equalled 1 donkey, 3 dozen muffins equalled a horseshoe, and so on. Back then there was a benchmark for understanding the value of the things you bought. Nowadays we watch car commercials with drivers who think they’ve outright stolen a car at $13,995 with zero money down. The idea that friends of these drivers are considering rolling out of the car onto the highway as police whiz by, is our cue that these guys got a good deal.
Naming price as the motivation for buying is fine, but we need to realize that price is relative. If I’ve never bought a car and haven’t started any research into a future purchase, telling me the price is useless - in fact, you’re missing a brilliant opportunity to build brand equity with me for the day when I wake up with 2 kids and a dog. Now if only the diggnation could map karma rankings to product prices - then we’d all know how many donkeys equals a Jetta.
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Someone who talks a lot, listens a lot, sings on the streets and loves big ideas. If you need a discipline or two for piece of mind, try Marketer and Entrepreneur. If you need a title to legitimize why you'd waste your time here, I can't help you. I work with people on fire for the things they love.
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