research finds a dime in the couch
Behavioural analysis is great for predicting behaviour. People will veer right when they enter a store. People are more likely to make a spontaneous purchase when selection is limited.
If you do all the research on all the trends, sifting through person-type after person-type, you will certainly increase your revenues and reduce your costs leading to healthier margins.
…Or you can just make a product that stands out.
When something stands out (wine in a box), it doesn’t have to abide by conventional wisdom (where was the research that said people were asking for paper-based wine bottles?). When something stands out we change our behaviour to make note of it. We register it’s differences and we look for it in new places.
Or you can just hope that people veer right.
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Someone who talks a lot, listens a lot, sings on the streets and loves big ideas. If you need a discipline or two for piece of mind, try Marketer and Entrepreneur. If you need a title to legitimize why you'd waste your time here, I can't help you. I work with people on fire for the things they love.
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