what did you expect me to say?
When you’re waiting on the line for customer service to pick-up and the politely defiant voice says the old familiar phrase, “Sorry for the delay… We are experiencing higher than normal call volumes.”
When you’re contemplating a catchy offer you’re watching on the tube and the fine print is too small for anyone to read.
When you’re selling a base package for a vehicle that doesn’t include standard safety features.
There are some times when “what’s normal” needs to be revised to reflect the normal expectations your customers have. Why not raise the expected level of calls and plan to higher another rep? Why not make the fine print legible and add a percentage for the amount of times it actually gets enforced? Why not increase the base price of the car and offer an option to subtract features?
Why not build your business to accommodate the majority instead of treating every customer like they are asking for more than what’s normal?
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Someone who talks a lot, listens a lot, sings on the streets and loves big ideas. If you need a discipline or two for piece of mind, try Marketer and Entrepreneur. If you need a title to legitimize why you'd waste your time here, I can't help you. I work with people on fire for the things they love.
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Have you read Laura Penney’s ‘Your Call is Important to Us’?
It’s a pretty devastating overview of the pervasive lies and distortions foisted on us constantly in the name of marketing, PR and what passes for politics in this jaded age.
The subtitle of the book is “The Truth About Bullshit.” A pretty entertaining read, if slightly depressing…
T.
Thanks Tom… one more recommendation and we can call this a book club!
FWIW - A couple universities in the States have accepted grants in exchange for teaching Ayn Rand’s “Objectivism Theory” as part of their entrepreneurship curriculum. Correctly, they noted that Ms. Rand would likely have approved of having literature taught as part of a transaction.