whatever happened to the jingle?
I keep hearing that capturing people’s attention requires total stimulation of the senses. With the Rich Media available today, it’s easy to see that we are making strides with visual. Through RSS, Mashups and outbound links, we’re getting pretty good at using text to pull together a chain of information.
And yet, what the heck happened to the jingle? Are they preparing for jingle 2.0? Give it one week. I promise you’ll hum at least one or two jingles that are still taking up space in your head a decade later. You can try it right now… pick a store or product and I bet you know the words.
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Someone who talks a lot, listens a lot, sings on the streets and loves big ideas. If you need a discipline or two for piece of mind, try Marketer and Entrepreneur. If you need a title to legitimize why you'd waste your time here, I can't help you. I work with people on fire for the things they love.
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Who are the Christine McGee’s of today?