your best
Seth recently blogged about what gets done differently when the Pope is in town. The ship runs a bit tighter. The smiles stetch a bit wider. And so on.
Instead of saving your best for the occasion that just happens to happen to you, why not save your best for the occasion that’s begging for something to happen………………. TO ANYONE!?
I too, am getting all those emails about gas prices. “Don’t buy gas,” they say. “Buy from some companies, but not from others,” is the economically feasible take. I’m not going to argue the strategy - I’m going to suggest you become the Pope (blasphemies aside). Your best can make believers too.
I’m asking you… Who’s going to give me the power to believe that people can outsmart companies? Who’s going to put up the web page that lists all the big sellers and let’s me add my gas total of the day next to the seller I bought from? Who’s going to make disciples of the people that video tape cars going into the stations of boycotted sellers? Who’s going to measure the simplest of numbers - things like “The gas price in my neighbourhood is lower than the gas price of the same seller in your neighbourhood.”?
It’s not hard. People are ready to believe. They want to rally around someone who will give them the tools to participate.
Everyday there is a “gas price” equivalent. Don’t save your best for a day that might never come.
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Someone who talks a lot, listens a lot, sings on the streets and loves big ideas. If you need a discipline or two for piece of mind, try Marketer and Entrepreneur. If you need a title to legitimize why you'd waste your time here, I can't help you. I work with people on fire for the businesses they love.
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