you’re interfaceless and i won’t stand for it!
‘Twas having ye ole Blackberry vs. iPhone discussion with a colleague (he’s down with the Berry) when he made the statement:
“Really though… the Blackberry is better in every way. The iPhone is just an interface.”
Yes. Yes it is I thought.
And while an interface - an element of design - is not a sustainable competitive advantage, a really good interface can buy you customer loyalty far beyond your wildest dreams.
Think of the iPod. The functionality has since been replicated by others. The interface has been 90% copied as well. And yet Apple loyalists (present and future) will not entertain another direction. The interface goes hand in hand with usability and most people think of usability in the same breath as functionality (largely because it’s nearly impossible to extract the full 100% of the functionality from anything).
I was beta testing a new social network last night. I left because I didn’t like the look of the menu.
I signed up for 2 new credit cards in the last month. I used them and went to pay my bill online. I didn’t like way they presented the information. I’ve since cut one up and buried the other.
The more choices we have available, the more our decision criteria rests on the surface.
If you were the Bachelor and you were making your first round of cuts, would interface be your first measure?
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Someone who talks a lot, listens a lot, sings on the streets and loves big ideas. If you need a discipline or two for piece of mind, try Marketer and Entrepreneur. If you need a title to legitimize why you'd waste your time here, I can't help you. I work with people on fire for the things they love.
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I don’t think I’d cut any of those ;), good point though.